The Higher the Monkey Climbs

The Higher the Monkey Climbs is a dark play directed and produced by Joel DuBray as his drama major senior project. The plot revolves around four homeless men who loiter around a run-down city's bus-stop bench; and concentrates on themes of proper hygiene, homophobia, and willful ignorance.

To advertise his play across campus, Joel asked me to create a promotional flier that captured the spirit of his play. The goal consisted of a strong focus on the title supported by vague character outlines that sported distinctive clothing. With these conditions, I worked with Photoshop to construct his poster. Several iterations and feedback cycles later, I handed Joel an image true to his play.
[Alternative text]

This logo served as Joel's background image on his cyclorama. Here, I focus on the "monkeys" of the play, a detail I discovered after reading through the entire play's script.

[Alternative text]

Joel suggested his image have one of the characters holding a sign with the play's title on it. Based on this, I created a quick mock poster to get feedback.

[Alternative text]

I scrapped the original idea when the foreground character's silhouette looked like a gray Jaba the Hut. To keep true to the Madmen feel, I opted for this layout instead.

[Alternative text]

Feedback from Joel indicated the color scheme of the first iteration was too bright for the story. So, I swapped the palettes with darker hues and added a city scape for atmosphere.

[Alternative text]

To emphasize the title, I restructured and enlarged the font. I also flipped the characters to counter balance the bus sign. With these finishing touches, Joel was ready to promote his play.